March 21, 2025 (Friday).
MSML unveiled its first-ever runway collection.
The theme for the 2025 AW season: "DREAMIN' "
"A reality so overwhelming it tears dreams apart."
"And a dream powerful enough to conceal even that reality."
At the intersection of these seemingly opposing forces,
MSML sought to reconstruct the idea of synchronicity.
Dreams always begin quietly.
In the hush of an ordinary morning.
Before the world starts to notice you.
Reality still blurred, everything still tender.
The dream is quickly caught.
Footsteps. Traffic signals. Gazes. Rules.
Overwhelming reality arrives unannounced,
never noticing the beauty on this side—
only to trample right through it.
NOISE pulls us into reality and dissolves the dream.
It draws the dream once more into the waking world.
But the dream hasn’t vanished—it’s still here.
The noise of routine, stage lights, murmurs, tangled gazes.
The line between dream and reality begins to dissolve.
And within that fracture lives the trembling void.
夢を引き裂く圧倒的な日常という現実
そして圧倒的な日常さえも覆い隠す夢
A reality so overwhelming it tears dreams apart.
A dream powerful enough to conceal even that reality.
Designer
KOJI / T$UYO$HI / KATSUMA
Show Producer
HIROMU SHIRASAKA
(H INC.)
Stylist
MANA YAMAMOTO
Next runway collection
Tokyo fashion week
MSML 2026 Spring Summer
Sep. 4th open 18:30 start 19:00
Roppongi Hills Arena
私たちの音は鳴り止まない
Our sound will never fade.
MSML 2025 A/W Collection
Rakuten Fashion Week TOKYO 2025 A/W