IN FOCUS Vol.13

What’s especially noteworthy is that, with fashion appeal as our starting point, we began with the concept of creating “one pair that’s all you need for life,” for both riding and everyday wear. We designed an original silhouette by combining the ideal elements we’ve learned from experience, aiming for a frame that will one day be called vintage. Every detail of the design is adjusted in 0.1-millimeter increments to ensure a fit for every face shape. It retains a masculine edge while creating a classic, intelligent impression, perfectly expressing the brand’s distinctive world. True to the name Biker Shade, we refined the frame design through tests including extended wear and checks for wind getting around the lenses while riding. For the brand, sunglasses are an important item: a fashion accessory for enjoying the impression they create, and a tool to protect your eyes while riding. And because we believe you should be able to find a design that enhances your look and replace it with the same pair if it gets scratched by flying debris or goes missing, we offer a full range of colors at accessible prices that make repurchasing easy. We hope you’ll enjoy adding color to every day with sunglasses as part of your fashion, and dressing up with them as casually as you would wear perfume.