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THE CRIMIE
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Driven by curiosity to shape the world

Fueling the World with Curiosity

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The Vision and Future of REALIZEWORKS

REALIZEWORKS’ Vision and Future

01

The phrase “衣食住行” (clothing, food, housing, and transportation) is a concept born of mainland Chinese culture that symbolizes the basics of life. REALIZEWORKS has embodied this profound idea through business operations based in Los Angeles and across Europe and China. Today, in an age when the internet and logistics connect the world instantly, we have added “transportation and mobility = 行” to Japan’s “clothing, food, and housing,” developing it into a source of ideas for creating a richer future for the next generation.
Our brands do more than simply offer products. Our mission is to bring new value and inspiration to every moment of everyday life. Through innovative design, comfort and functionality, and sometimes extraordinary experiences, we deliver inspiration—that is our mission and our essence.
Our deep curiosity about fashion is the energy that drives our creativity, constantly bringing new discoveries and surprises.
By blending in just the right touch of luxury, we draw on our endless curiosity to keep creating values that stand the test of time.
This is REALIZEWORKS’ vision for the future and the ideal we aspire to.

The Meaning Behind REALIZEWORKS

The Meaning Behind the Name REALIZEWORKS

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REALIZEWORKS
The power to create reality

The name “REALIZEWORKS” embodies our “curiosity” and “creativity.” “REALIZE” symbolizes the moment our passion and curiosity take shape in innovative products and experiences. It means more than simply having an idea or a wish—it means having the power to make it “reality.”
“WORKS” represents the process and passion behind that transformation: creative endeavors coming to fruition and the process of creating value.
Our mission to “shape the world through curiosity” is firmly embedded in this name. Rather than simply dreaming, we place at the heart of our brand the power to bring those dreams to life.
Through diverse fields such as fashion and lifestyle, we continually bring new discoveries and surprises, transforming everyday life into something “inspiring and exciting.”
Our commitment to continually delivering values that resonate across generations is the vision embodied in the name “REALIZEWORKS.” We explore new perspectives and possibilities, embodying “the power to shape the future.” We pursue innovation, continually evolve, and create the future.

Mission Statement

Our Mission

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Driven by Curiosity,
Shaping the World
Driven by curiosity, shaping the world

We believe curiosity is the driving force that changes the world. From fashion and lifestyle to the little moments of everyday life, curiosity leads to new discoveries and innovation, accelerating our evolution.

  • A life
    colored by curiosity
    01
    The fashion we offer is more than just products; it presents new possibilities born of curiosity. Through designs that move the heart and experiences that inspire, we bring fresh surprises and joy to everyday life, creating value that lets everyone experience special moments.
  • Living essentials*
    and the growing
    power of curiosity
    02
    Fashion does more than adorn our appearance; it has the power to enrich our entire way of life. From Tokyo to Japan, Asia, and the world, we continue to bring new discoveries to everyday life, with curiosity as our wings. REALIZEWORKS brands bring fresh perspectives to every scene of daily life and propose new ways of living that take root deeply in our entire lifestyle.* Clothing, food, housing, and transportation (Living Essentials)…a phrase describing the minimum requirements for a rich life: clothing, food, housing, and the addition of “transportation and mobility.”
  • Curiosity
    that shapes
    the future
    03
    What lights the path we follow is a spirit of inquiry that is always seeking new discoveries. The driving force behind inspiration and excitement comes from this curiosity. And that is the source of our passion for our brands. Embracing change and continuing to seek inspiration is our mission and the challenge we take on for the future.

Brand Identity and Philosophy

Our Brands’ Distinctiveness, Philosophy, and Values

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The Fusion of
Impulse and Curiosity
The fusion of initial impulse and curiosity

Our brands are shaped by two driving forces: impulse and curiosity. Like threads in a woven fabric, they intertwine in just the right way, adding depth to our brand stories.

Initial Impulse
That first impulse everyone has felt. The energy and exhilaration of that moment are the source of our creativity. It is not about following trends, but a pure creative explosion in which spontaneous passion takes shape.
Curiosity
Curiosity leads us on adventures into the unknown. It elevates initial inspiration into lasting value and creates experiences that resonate across generations. The fresh sense of wonder felt by young people, and the profound curiosity and rich experience of those who have grown older—together, these are driving forces that enrich everyday life and add color to our lifestyles.
Delivering Value Across Generations
Our brands blend the initial impulse and curiosity with an essence of luxury to create values that resonate across generations. Through fashion, we continue to bring a fresh perspective to everyday life and offer compelling experiences that speak to people of every generation.

The Journey of REALIZEWORKS

Company History

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  • 2002/11: THE CRIMIE Founded

    THE CRIMIE, the origin of the company, was born. From the beginning, it has combined distinctive style with craftsmanship to offer innovative fashion.

  • 2004/07: 有限会社CRIMIE established in Daikanyama

    The company established its base in Daikanyama, Tokyo, and began full-scale operations as a corporation. It established a wholesale business foundation in Japan.

  • 2006/06: Atelier opened in Los Angeles, California, USA

    The first step in our overseas expansion. We opened an atelier in Los Angeles, at the forefront of fashion, and began creating from a global perspective.

  • 2007/10: Company relocated from Daikanyama to Harajuku

    The company relocated to Harajuku, Tokyo, establishing a new base for further expansion in Japan.

  • 2008/04: Los Angeles atelier relocated to Hollywood

    We moved our base to Hollywood, the center of fashion and entertainment, and began strengthening our product lineup, including products MADE IN USA.

  • 2009/11: GARDEN TOKYO, the 1st directly operated store in Japan, opened in Harajuku

    We opened GARDEN TOKYO, our first directly operated store in Japan, in Harajuku. It offered a place to experience the world of THE CRIMIE firsthand and strengthened our connection with customers.

  • 2010/06: HIGHER GROUND INC., a local corporation in California, USA, established

    We established a local corporation in Los Angeles, marking our full-scale entry into the North American market.

  • 2010/07: GARDEN LOS ANGELES opened in Los Angeles, California, USA

    We opened GARDEN LOS ANGELES, our first directly operated store in the United States, in Melrose, reaching a global customer base.

  • 2010/08: Headquarters relocated to Omotesando

    We relocated our headquarters to Omotesando, the heart of Tokyo fashion, establishing a base for further growth in our brand business.

  • 2011/02: Company name changed to リアライズワークス株式会社

    Reflecting our vision, including the launch of a diverse range of brands, we changed our company name to REALIZEWORKS Inc. This marked a new stage embodying the spirit of innovation and creation.

  • 2012/06: Established multiple brands and began exhibiting at international trade shows in Paris, Milan, Berlin, and other cities

    We exhibited at international trade shows held in major European cities, accelerating the global expansion of multiple brands other than THE CRIMIE.

  • 2013/08: GARDEN TOKYO relocated from Harajuku to Omotesando

    Our directly operated store, GARDEN TOKYO, relocated to Omotesando, offering an even more refined brand experience.

  • 2015/05: GARDEN Harajuku, our 2nd directly operated store in Japan, opened

    As we continued expanding our brands in Japan, we opened our 2nd store in Harajuku, reaching a wider range of customers.

  • 2016/12: W.A.Y.-We Are You- launched

    We began a new media venture with the quarterly magazine W.A.Y., published in bookstores and convenience stores nationwide, evolving from a brand catalog into a publication combining fashion and lifestyle.

  • 2017/02: GARDEN opened on ZOZO TOWN

    We opened GARDEN on the online shopping platform ZOZO TOWN, expanding our points of contact with customers in the digital marketplace.

  • 2017/03: GARDEN TOKYO opened on Amazon

    We opened GARDEN TOKYO on Amazon, one of the world’s largest EC (e-commerce) platforms, expanding access to the global market.

  • 2020/07: GARDEN TOKYO opened on Rakuten

    We joined Rakuten, one of Japan’s major online platforms, reaching more customers in Japan.

  • 2020/08: Long-term pop-up shop at Roppongi Hills; THE CRIMIE Roppongi Hills store opened

    We operated a long-term POP-UP store for 2 years at Roppongi Hills, a Tokyo landmark. We offered the THE CRIMIE brand experience in a luxurious setting.

  • 2021/11: GARDEN TOKYO Omotesando flagship store fully renovated and reopened

    We completely renovated our Omotesando flagship store, creating a space that brings together the latest brand collections and lifestyle offerings.

  • 2022/10: Pop-ups held at Hankyu department stores in Tokyo, Hakata, and Osaka

    We completely renovated our Omotesando flagship store, creating a space that brings together the latest brand collections and lifestyle offerings.

  • 2023/03: Pop-up held at Isetan Mitsukoshi Shinjuku

    We offered an authentic, luxurious experience through a pop-up at Isetan Mitsukoshi, one of Japan’s leading luxury department stores.

  • 2023/11: GARDEN TOKYO online site fully relaunched

    We fully relaunched the online site, bringing all our brands together in one place and offering an updated digital experience. We improved usability and made online shopping more convenient.

  • 2023/12: THE CRIMIE online site launched

    We launched an online site that expresses the world of the brand and improves usability for a more global audience.

  • 2024/10: GARDEN TOKYO scheduled to open on Rakuten FASHION

    With a view to further expanding in the online market, a launch on Rakuten FASHION is planned.

  • 2025: New business based on the clothing, food, housing, and transportation concept scheduled to launch in Shonan

    We plan to launch a lifestyle business that offers a new perspective based on clothing, food, housing, and transportation, going beyond fashion and lifestyle. This will be a major step toward realizing the REALIZEWORKS vision.

Innovation Foundation

The Foundation for Innovation

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The Chemistry of
Passion and Curiosity
The chemistry of passion and curiosity

“Passion” symbolizes enthusiasm, while “curiosity” is the engine that opens up new possibilities. The interplay between these two elements gives rise to creativity and innovation. This chemistry continually leads us to new challenges.

An Approach That Sparks Curiosity
First, it is important to find a subject you genuinely want to explore, observe it closely, and define it clearly. Even if a subject does not initially feel like something you “love,” focusing on it can naturally awaken curiosity. Through this approach, we incorporate what we love into our work and use curiosity as our driving force to create one new brand and product after another.
Brand Evolution and Challenges
The chemistry between “passion” and “curiosity” accelerates brand growth and innovation. This power is the source of energy that lets us enjoy our daily challenges and the key to shaping our future. Guided by this principle, we seek new perspectives and possibilities and continually drive our brands forward.

Vision for the Future

Our Vision for the Future

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Expanding
the Horizons of Life
Expanding new horizons

REALIZEWORKS moves the world through curiosity and looks toward the future beyond change. Our brands continue to evolve by pursuing new perspectives and ideas and offering comfortable “experiences” with an understated sense of luxury. The future that unfolds through this evolution is the vision of REALIZEWORKS that we aspire to.
Going forward, we will go beyond fashion and create new offerings by adding “experiences” to every lifestyle scene across clothing, food, housing, and transportation.* We will offer special products and moments.
In this age when the world is instantly connected, we will continue to seek new discoveries and surprises, embrace change, and shape the future.