IN FOCUSVol.2
CREW NECK
POCKET T-SHIRT
2P + 1P
SERVICE PACK
From the stories behind the creation of items by THE CRIMIE to spin-off behind-the-scenes stories,
A column covering a wide range of topics, with a little something useful as its theme.
This new series got off to a sudden start. In this second installment, we take a closer look at THE CRIMIE’s classic pack T.
Huh, a pack T? If that’s what you’re thinking, don’t underestimate it. This item packs in so many eye-opening details that by the time you finish reading, you’ll probably want to buy one. Once you try it on, you’re sure to be hooked.
Before getting to the main point, let me share a little history. Back in the 1970s, magazines like MADE IN USA CATALOGUE and POPEYE gave American culture a huge spotlight. Since their arrival, nothing has been deified in Japan quite like “MADE IN USA.” There was a terrifying period (chuckles) when simply hearing “Made in America” was enough to make people blindly think “the best.” Pack Ts became synonymous with MADE IN USA, and perhaps the lingering devotion to America is why brands still keep launching them today.
To begin with, pack Ts are items people replace frequently. So there must be plenty who prioritize value over quality. In fact, the vast majority have probably stepped onto the path of mass consumption without even realizing it.
But while we're at it, let me tell you what I really think.
Isn’t it troubling to keep shopping that way? Are you sure you want to keep buying things that add to the waste? I want to make that point loud and clear.
Precisely because pack Ts are often treated as disposable, THE CRIMIE aims to make one that's not easily replaced. That's the brand's philosophy. By conventional standards, a “premium pack T” might seem full of contradictions, but we believe it’s a perfect fit for the times. That’s why THE CRIMIE puts quality first, going against the grain. Every detail is carefully considered, from the fit down to the millimeter to the comfort. There’s even a small message on the canvas. This year, we’ve also changed the material to an original smooth-stretch jersey, blending cotton with a small amount of polyurethane. To put it a little dramatically, it feels silky. For those accustomed to a dry texture, the softness will be so surprising that you’ll hardly believe it’s made from the same material. It’s a piece that brings you to the peak of pleasure just by wearing it, delivering a moment of pure bliss.
Having once had a SHOP in LA and sold its products there, THE CRIMIE understands that “truly excellent products aren’t limited to those MADE IN USA.” This pack T proves that by getting to the essence of what makes a product.
By now, you understand what I was getting at in the opening, right?
As a grown man, you should decide what matters to you and how you want to live, one thing at a time. A quick and easy place to start is with THE CRIMIE pack T.
Ready to make real SDGs a reality?
Mr.T
A fashion specialist and addict who works across the industry, from consulting for renowned brands in Japan and abroad to PR and writing. What makes him tick...?
