GARDEN SELECT SPECIALTY COFFEE

Thank you for always visiting GARDEN TOKYO OMOTESANDO.

Following the popular response to coffee sales at the bar space in our Omotesando flagship store, we are pleased to introduce a new specialty coffee. Available hot or iced, you can order by the cup. Please enjoy a cup during a short break while shopping.

What is SPECIALITY COFFEE?

 Back in 1970s America, coffee was in an era of mass production and mass consumption. Its taste gradually declined, and its popularity continued to wane. In response to this situation, the term “specialty coffee” was coined to help protect not only coffee's popularity, but also its producers and farms. Specialty coffee accounts for just 5% of the market, making it rare, and beans must meet strict standards to be called “special.” In addition to evaluations based on tasting the quality of sweetness and acidity, aftertaste, and flavor, there is also an evaluation of “clean cup,” as in the world of wine. Beans processed in a way that compromises the characteristics of their growing region cannot meet the standards. Producers are also evaluated, based not only on quality control, but also on whether the coffee farm and roaster are in a verified relationship, whether that relationship is healthy and sustainable, and whether traceability can be ensured. Coffee that passes these rigorous assessments is called specialty coffee, making it a special cup that benefits both consumers and producers.