STORE RANKING｜25.07.17

This week, the items that people found themselves reaching for in Omotesando.

The scent of the season, a passing mood, and today’s vibe conveyed from the feet up.
The moment someone’s hand touches one, the atmosphere shifts just a little.
We gently gather up the items that showed this kind of character,
Presented in a ranking format.

25.07.17

A week that brought the signs of full-fledged summer within sight once again.

and with more visitors from overseas, scenes filled with English and other languages stood out.

The MSML mesh T-shirt was also popular with international customers,

and many seemed to wear the pieces in layered styles.

The sample bar, exclusive to the Omotesando store, was bustling,

Some enjoyed discovering items that aren’t usually on display.

It felt like a week of continued activity.

More than the result of something “selling,” it’s that there was a moment when it was “chosen.”

The reasons always pass quietly, following the heart.

I think that’s what choosing in real life is all about.

And next week, once again, what you bring us,

We quietly listen to the wind and the mood.