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THE CRIMIE
MSML

Article: STORE RANKING|25.12.28

STORE RANKING|25.12.28

STORE RANKING|25.12.28

This week in Omotesando, the items that were casually “picked up.”

The scent of the season, a passing mood, and the feeling of today’s style from the ground up.
and the moment someone’s hand touches one, the atmosphere shifts just a little.
We’ve gently gathered up the items that revealed this kind of character,
Here’s the ranking.

The ranking introduces the items most often chosen in our store, starting with the top-ranked pieces.
Take a look.


25.12.28

This week in our store, a piece that THE CRIMIE has elevated into a modern urban style—a reinterpretation of the U.S. Air Force classic “A-2 jacket”—caught everyone’s attention. Asymmetrically placed snap buttons preserve its rugged military character while creating a quiet, refined look. The body is made from substantial, high-density premium melton, whose combination of just the right structure and softness with dependable warmth gives it a commanding presence as a winter centerpiece.

Also making the ranking is a varsity jacket imbued with MSML’s distinctive identity and refinedallure.

This week, we’re presenting a ranking of the popular items chosen by many customers.

Take a look.


More than the result of “being sold,” it’s about having been “chosen in that moment.”

The reasons always pass quietly, guided by the heart.

I think that’s what a real choice looks like.

Next week, once again, the things you bring with you,

We quietly tune in to the wind and the mood.

Leading…