STORE RANKING｜26.02.11

The items that found themselves picked up in Omotesando this week.

The scent of the season, a passing feeling, and the mood of the day conveyed from the ground up.
The moment someone reaches out and touches an item, the atmosphere shifts just a little.
We’ve gathered up the items that showed us those expressions
and are bringing them to you in a ranking.

Items are listed in order of rank, starting with the most popular in-store picks.
Take a look.

26.02.11

This week in-store, the spotlight was on outerwear that combines functionality with a striking presence.

The standout favorite was the 3-Layer Mountain Parka Jacket. Made with high-performance 3-layer fabric that’s waterproof, windproof, and breathable, it’s built to handle tough conditions while elevating its technical specs with a refined, urban silhouette. It makes a statement that feels equally at home in streetwear and fashion-forward looks.

Also making the rankings this week were some of the first new arrivals from the 26SS collection. Gold, long awaited, has been added to the jewelry that was previously available only in silver. Bringing a subtle touch of glamour, it adds even more options and depth to your styling.

This week, outerwear that goes beyond function and stands on its own as a style made the biggest impression.

Once again this week, we’re presenting a ranking of the items customers chose most in-store.

More than the fact that something “sold,” it means there was a moment when it was “chosen.”

The reasons are always quiet, passing by as the heart leads the way.

I think that’s what choosing something really looks like.

Next week, too, we’ll quietly listen to

the breeze and the moods you bring with you.