STORE RANKING｜26.02.16

The items that were spontaneously “picked up” in Omotesando this week.

The scent of the season, a passing mood, and the feeling of the day conveyed from the ground up.
The moment someone touches an item, the atmosphere shifts ever so slightly.
We’ve gently gathered up the items that revealed that kind of character
and bring them to you in ranking form.

The ranking features the items most frequently chosen in-store, listed from highest to lowest.
Take a look.

26.02.16

We’ve put together this week’s store ranking. With SS collection pieces launching one after another, it was a week when light, airy items that evoke the changing seasons drew attention.

One of the most popular items was a pair of track pants made from easy-care fabric, part of the brand’s signature series. Their easy-care nature and comfortable fit, along with a refined silhouette, won over customers, making them a standout piece that blends naturally into everyday life.

An open-collar shirt made from the same fabric also made the ranking. More customers are looking ahead to early spring with light, effortless styling in mind, and there’s been a strong response to the suggestion of wearing it as a matching set.

It was a week that brought functionality and seasonal spirit together.
Once again, we’re presenting the items chosen in-store, along with the reasons behind their appeal, in ranking form.

More than the result of something having “sold,” it’s about the moment it was “chosen.”

The reasons are always quietly felt, as the heart leads the way.

I think that’s what real choice looks like.

Next week, too, we’ll gently listen

to the breeze and the moods you bring with you.